Public Affairs Training for Communication Professionals (PAA101)
This is customizable, highly immersive public affairs training for communication professionals. Focus areas include: methodologies and strategies for identifying and addressing target audiences; coordinating on-scene logistics; employing best practices for news media staging; effectively using news conference stagecraft; communicating visually enhanced digital media techniques to increase engagement; employing media outreach methods and strategies; becoming familiar with news media law and policy; methodologies and strategies for risk and crisis communication; message development; spokesperson preparation and conduct; and leveraging digital technology, social media and emerging tools/ techniques. During this training, participants will have the opportunity to engage in a variety of intense and fastpaced media interviews, employ hands-on interaction with digital and social media, and participate in a number of practical exercises that reinforce message development, methodology and strategy.
*Maximum participants 25
InquirePublic Affairs For the On-Scene Coordinator (PAA103)
One of the most important duties for an On-scene Coordinator (OSC) is communicating effectively with stakeholders during a response. In this one-day training, participants will learn about the public information and community relations responsibilities of the OSC; the importance of stakeholder engagement; the role of the Public Affairs Officer; what the public and media want and need in an emergency; and how to develop and deliver key messages for maximum impact and effectiveness. This course includes a modified Spokesperson Training with opportunities to practice multiple on-camera media interviews, learn best practices for news media staging, and understand and use news conference stagecraft.
*Maximum participants 15
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