PUBLIC AFFAIRS
Public affairs professionals need to be well versed in emergency public information as well as the broad range of non-emergency duties such as internal communication, event planning, reputation management, community engagement and outreach, community relations, risk communication, digital and social media, and media relations.
Learn MoreRISK AND CRISIS COMMUNICATION
The ability to effectively communicate risk and crisis information can have a positive effect on an organization’s reputation. Interactions with diverse populations are crucial elements of risk and crisis communication. Targeting the right audience and effectively communicating timely and relevant information call for applying calculated methodologies and strategies.
Learn MoreSOCIAL MEDIA
Social media and related technologies provide opportunities to reach more people, more quickly than ever before. Their use has become a standard for gathering and disseminating information and engaging with audiences, for both routine operations and in emergency events, and require thoughtful strategies and approaches to maximize their value.
Learn MoreDIGITAL COMMUNICATION
Information technology has significantly influenced the way people communicate and the way that emergency information is disseminated, consumed, and monitored. Communication professionals must engage stakeholders using new methods of communication such as smart devices and mobile applications to effectively get their messages out.
Learn MoreMEDIA RELATIONS
The complexity of media relations requires public affairs professionals to incorporate well-thought-out strategies and practices to be successful. Learning how to shape a news story, engage the public, and provide important information to target audiences on- and off-camera are necessary skills public affairs professionals should possess.
Learn MoreCONSULTATION SERVICES
When more targeted assistance is needed, the PAST Fusion Academy now offers direct site consultations to help public affairs practitioners work through their communications challenges. From planning for news events to preparing for interviews to staying current with the latest technology, our talented team of experts is ready to help with one-on-one support.
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