Archive: Apr 2020
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Help for PIOs to know who’s legit or not in the non-profit world
Keeping the public safe from scammers is a 24/7 mission-essential job for public information officers, especially during a crisis. As a PIO, you may be bombarded with calls from members of the public asking what they can do to help, and calls from non-profits offering… Read More
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Tailoring your crisis messaging to various cultural communities
Crisis moments are not an “if” but a “when,” and public information officers and other government officials train year-round to be ready for them. The coronavirus pandemic, while potentially deadly, can be a healthy litmus test for public officials about their messaging techniques and if… Read More
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The “why” of boosting your online video messaging and the “how” to do it
During the coronavirus pandemic, your online video messaging skills have to elevate to the next level to keep your public engaged and informed. Online video expert Kerry Shearer made it clear about the “why,” saying: “In my view, nothing communicates heart, humor and humanity like… Read More
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Best practices to keep the public engaged and mentally healthy in a crisis
Keeping the public together and focused on the positives in a crisis is probably one of the key challenges today for government officials and public information officers. In the face of the coronavirus pandemic, the challenge is even more daunting. I had the opportunity to… Read More
