New research by Gloria Dalinda Rybinski, Public Information Officer from the Highlands County Board of County Commissioners, addresses how Public Information Officers can use alternate tools when modern methods of communication are unavailable.
Gloria’s research found that Public Information Officers (PIOs) have concentrated their studies and catered communication tactics to the preference and mediums utilized by their target audience, such as internet-based communications, but what tools are available when power and Internet are unavailable? The objective of this research is to provide PIOs with tools that can be utilized in those instances. A survey was utilized to gauge other PIOs knowledge of tools that are not Internet and power dependent. The survey revealed that an estimated 67 percent of the PIOs surveyed were not aware of any tools to use when power and Internet were not available or limited. This shows a need to plan and have a robust list of resources to utilize under any circumstance, in order to have a successful communication plan.
Read more and listen to Eric Singer’s interview with Gloria below!
